When was the last time you laughed at an order confirmation e-mail?

It is winter in Wisconsin and I was in need of a nice, warm hat. A stylish, classic is the Stormy Kromer. I ordered directly from their site and here's the order confirmation e-mail I received:

Just thought we would let you know that in just a few minutes, your order will be carefully removed from our Stormy Kromer shelves, placed into some sort of container, and sent on its way to you. And if it's cold where you are, then you are correct in feeling pretty darn good about that. If it's warm where you are, keep it to yourself... no point in rubbing it in.

Prior to its departure, a semi-qualified team of almost 50 inspectors (actually, it'll be just one person, but she's really good) will check your order to make sure it passes muster. Our "packing specialist" will then ask for a collective moment of silence, and a reverent calm will fall over the entire factory as we all watch her place your order into some sort of shipping thingamajig.

Of course, all of this excitement will give rise to a big party afterwards, resulting in the whole factory taking the remainder of the day off to walk your package to the local post office, where most of our town will show up and join in to wish it a cheerful Bon Voyage!

Once your order has shipped, the party is over and everyone’s back to work, we’ll be in touch with your tracking number.

I hope you enjoyed shopping with us. As you can tell, we sure do. In fact, we are considering nominating you for Customer of the Year! We'll see.

Really clever and something not all companies can pull off. Hopefully, I can pull of the hat in a similar fashion.